Experiential projects often begin with a question — Can this be done? Deconstructing that instinct, understanding what a brand needs and conceiving what will genuinely move an audience is the real work.

Design and execution follow, fusing the tactile with technology to deliver real and mesmerizing experiences. A filmed component frequently functions as an amplification strategy, baked into the concept to extend global reach.

• Michelob Ultra · FCB NY

  Dreamcaster

  A blind man's dream of becoming a sports broadcaster — realised through proprietary real-time AI technology. Cameron Black live-commentated a Knicks playoff game from a custom-built experiential studio in Brooklyn. Broadcast on MSG Network.

  Experiential

  Cannes Grand Prix Sports Emmy One Show

  Production: HELO · Producer: Max Knies · DP: Greta Zozula
  
• Corona Cero · Townhouse/Grey

  Golden Venues

  Take Olympic stadium seats from Paris, install them at a multitude of iconic destinations across nine countries — reminding people to take in their own life's golden moments wherever they are. Sometimes the strong ideas are simple and special.

  Experiential

  Production: HELO · Producer: David Marks

  DPs: Michael S. Nyman, Frank Barbian & Daniel Belinky
  
  Slow Brew · 5 min version

  
• Puma · DUDE London

  The Biggest Goal

  The first goal of Puma's Premier League era needed to be memorable. A 10.5-metre ball. Eight miles down the Thames. Tower Bridge as the goalpost. The slow goal penetrates the shield.

  Experiential

  Production: HELO UK · Producer: Amalia Rosen-Rawlings

  DP: Siggi Rosen-Rawlings
  
• Universal Pictures · Amazon Prime Video · Illumination

  Grinchmas Tree

  A little cheer for Rockefeller Center — a 30-foot Grinch Tree built from The Grinch's pilfered presents, with interactive lighting that let visitors change its colour, hidden trapdoors revealing scenes from the film, and a giant illuminated red heart that drew queues around the block. Tens of thousands of visitors. Millions more through NBC's Today Show. Magic.

  Experiential

  Production: HELO · Producer: Aileen Martinez
  
• Universal Pictures

  Jurassic World

  Pesky pteranodons cause mayhem at the opening of the new Jurassic World in Universal City. Thank goodness for intercept drones.

  Experiential
  

Whether a campaign anthem, a branded documentary, a short or feature — narrative film continues to prove the resilience of cinematic storytelling, and can be hugely effective in amplifying the reach of experiential projects.

• American Express · Dentsu

  Amex Business Class

  A six-film campaign featuring Nick Offerman and Patti LaBelle — chosen both for their notoriety as performers, and because both run real businesses of their own. Nick's Offerman Woodshop has been hand-crafting exquisite furniture for decades, and Patti's Good Life has become a serious food empire. These multi-hyphenate masters both know a thing or two about running and raising a small business.

  Production: HELO · Producer: Max Knies · DP: Greta Zozula
  SUPPLY CHAINS — Nick Offerman

  

  FINANCING — Nick Offerman

  

  SPEND CAPACITY — Nick Offerman

  

  EXPENSE MANAGEMENT — Patti LaBelle

  

  SCALING — Patti LaBelle

  

  DIGITAL TRANSFORMATION — Patti LaBelle

  
• Deloitte · Direct

  The Decision

  An anthem film written and directed for Deloitte's Sustainability, Climate & Equity division — finding the human connection to a topic most brands struggle to articulate. Nature has already faced every disruption you can imagine, and it can be a formidable mentor, if you let it in.

  Production: HELO · Producer: Max Knies · DP: Sidney Unga
  
• BMW / MINI · Anomaly

  MINI Launched By ___

  Eight films and 32 campaign assets across four countries and six cities — from Goodwood to Venice Beach to Hong Kong. Shot at the height of pandemic pandemonium using multiple remote crews.

  Production: HELO UK
  

• Feature · In Development

  The Archivist

  A gothic romantic fable set in 1930s Europe at the edge of fascism. Written and to be directed by William Maher.
  
• Feature · In Development

  Ascent from Akeron

  Written by William Maher. Set in a dystopian future where art and literature are banned — originally produced as an interactive motion comic by Submarine NL, shortlisted for a Gouden Kalf Interactive Award 2019. Now in development as a feature film.
  
• Feature Film · 2008 · Overture

  Sleepwalking

  A cinematic tragedy featuring Nick Stahl, AnnaSophia Robb, Dennis Hopper, Woody Harrelson and Charlize Theron. Written by Zac Stanford. Premiered and sold at Sundance Film Festival, 2008.
  

  Excerpt: Director's Cut offline

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• Music Video · Nomadicus

  The Rain

  An analog music video for Mark Tschanz, featuring a hand-made mechanical zoetrope and a whole lot of in-camera trickery.
  
• Personal · Nomadicus

  Berlin Annual Snow Games

  Fun & Games on the Feld.