Work
I DIVE DEEP into the worlds of visionary clients who find me when they have big dreams and complex puzzles to solve.
I enjoy the process of figuring out the challenge, finding the elements that will captivate audiences, crafting stories that resonate, and mapping out creative and technical strategies for even the trickiest of projects. Regardless the medium, this often means building a unique creative team for each project, and this close collaboration with a diversity of specialized and skilled individuals is one of the great pleasures of my work.
Whether it’s weaving together multi-platform wonders, bringing live experiences to life, or capturing compelling filmed content – I’m all about embracing the adventure and exploring uncharted territories. And though I love playing in all kinds of creative sandboxes, a parallel career in film gives me a soft spot for the magic of the moving image.
GRAND PRIX
ENTERTAINMENT
LION FOR SPORT
DREAMCASTER
MICHELOB ULTRA
Despite being born blind, Cameron Black's dream is to become a sports broadcaster. As a kid, Cameron wasn’t particularly interested in sports - it all seemed very out of reach for him. Later, on moving to Kansas City - the home of the Chiefs NFL team - his father taught him that with an understanding of the rules of football, and by listening to radio sportscasters, it was possible for Cameron to gain an understanding of what was happening during a game. Soon, Cameron was hooked.
Ever since then, Cameron has continued to develop his interest in sports. He has found that his passion opens many doors for him, leveling the playing field when it comes to social interactions and giving him something to chat about with strangers, friends and colleagues. Sports the unifier.
His love of sports has grown over time. He now writes a blog and has an emerging career in sports journalism.
Michelob Ulta chose Cameron for this ambitious experiment where they aspired to help expand accessibility in sports, aiming to help Cameron understand what was happening during a live NBA Basketball game - so much so that he could commentate a game live.
We made that dream a reality by developing proprietary technology using realtime and human assisted-Al. We brought together the team, developed the tech with Nepyru, and designed and built an experiential studio for Cameron in Brooklyn, from where he live-commentated a Knicks v’s Cavs playoff game happening simultaneously in Madison Square Garden.
This project was multi-faceted and complex in just about every way imaginable. It involved managing and directing multiple crews simultaneously - to design and build Cameron’s immersive experience, run the technology team, train cameron in the rules of basketball and in the skills of broadcasting, and film everything at the same time. We succeeded in the end, in large part thanks to Cameron’s inspiring determination and story.
This project was a big step for one man, but a giant leap for the potential of technology to make the world of sports and beyond far more accessible, for many.
I’m very proud of our multi-team’s work on this project, and I continue to work with Nepyru to explore how we can continue developing this technology for the greater good.
Client/Agency: Michelob Ultra / FCB NY
Production: HELO
Producer: Max Knies
Cinematographer: Greta Zozula
THE DECISION
DELOITTE
Deloitte's new Sustainability, Climate, and Equity division needed to ignite curiosity and pride among both clients and employees, so we created an anthemic narrative-driven story that sets a complex, global challenge in
a very real, personal and human tone.
Client: Deloitte
Production: HELO
Producer: Max Knies
Cinematographer: Sidney Unga
MINI LAUNCHED BY _____
BMW/MINI
Creatively developed, directed, produced, and delivered 8 films and 32 campaign assets, shot in 4 countries and 6 cities, from the Goodwood Motor Racing Circuit to Venice Beach to the city skylines of Hong Kong. A super-complex creative and logistical challenge involving multiple talented remote crews executed at the height of the pandemic.
Client/Agency: BMW/MINI / ANOMALY
Production: HELO UK
GRINCHMAS TREE
UNIVERSAL / AMAZON
Promoting Universal/Illumination's 'The Grinch', we built a 30'-tall Grinch Tree in New York's famed Rockefeller Center. The spectacle drew tens of thousands of perplexed visitors and reached millions of viewers through NBC's The Today Show.
Client: UNIVERSAL / AMAZON
Production: HELO
Producer: Aileen Martinez
JURASSIC WORLD
UNIVERSAL
Pesky pteranodons cause mayhem at the opening of the new Jurassic World in Universal City.
Thank goodness for intercept drones..!
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