REEL

CORONA CERO - GOLDEN VENUES

CORONA CERO BEER

For Olympic sponsor Corona Cero, we took Olympic stadium seats from Paris and installed them

all over the world, so that people might enjoy their own Golden Moments!

"As part of our Olympic Games activation, we brought the same famous seats as from the Olympic venues, to iconic destinations worldwide - reminding us to take in life’s golden moments. Join us at one of our Golden Venues in these 9 countries worldwide: United Kingdom, Brazil, South Africa, Colombia, Chile, Argentina, Greece, Japan & El Salvador."

Client: Corona Cero

Production: HELO

Producer: David Marks

Cinematographers: France: Frank Barbian; South Africa:  Michael Snyman; Brazil: Daniel Belinkey

AMERICAN EXPRESS | BUSINESS CLASS : SUPPLY CHAINS

WITH NICK OFFERMAN

Nick Offerman, owner of Offerman Woodshop, explains the finer points of managing a small business' supply chain.

Client: American Express

Production: HELO

Producer: Max Knies

Cinematographer: Greta Zozula

AMERICAN EXPRESS | BUSINESS CLASS : FINANCING

WITH NICK OFFERMAN

Nick Offerman, owner of Offerman Woodshop, explains different types of financing strategies for small business, using woodworking tools to explain the differences.

Client: American Express

Production: HELO

Producer: Max Knies

Cinematographer: Greta Zozula

AMERICAN EXPRESS | BUSINESS CLASS : SPEND CAPACITY

WITH NICK OFFERMAN

Nick Offerman, owner of Offerman Woodshop, wraps his head around Small Business terms such as 'Spend Capacity'.

Client: American Express

Production: HELO

Producer: Max Knies

Cinematographer: Greta Zozula

AMERICAN EXPRESS | BUSINESS CLASS : EXPENSE MANAGEMENT

WITH PATTI LABELLE

Patti LaBelle, owner of Patti's Good Life, explains how Small Businesses can better manage their expenses.

Client: American Express

Production: HELO

Producer: Max Knies

Cinematographer: Greta Zozula

AMERICAN EXPRESS | BUSINESS CLASS : SCALING

WITH PATTI LABELLE

Patti LaBelle, owner of Patti's Good Life, explains how to scale a Small Business.

Client: American Express

Production: HELO

Producer: Max Knies

Cinematographer: Greta Zozula

AMERICAN EXPRESS | BUSINESS CLASS : DIGITAL TRANSFORMATION

WITH PATTI LABELLE

Patti LaBelle, owner of Patti's Good Life, explains how Small Businesses can better manage their expenses.

Client: American Express

Production: HELO

Producer: Max Knies

Cinematographer: Greta Zozula

DREAMCASTER

MICHELOB ULTRA

2024 WINNER - SPORTS EMMY

OUTSTANDING DIGITAL INNOVATION

NOMINEE - OUTSTANDING SHORT DOCUMENTARY

CANNES LIONS GRAND PRIX

ENTERTAINMENT FOR SPORT

Despite being born blind, Cameron Black's dream is to become a sports broadcaster. As a kid, Cameron wasn’t particularly interested in sports - it all seemed very out of reach for him. Later, on moving to Kansas City - the home of the Chiefs NFL team - his father taught him that with an understanding of the rules of football, and by listening to radio sportscasters, it was possible for Cameron to gain an understanding of what was happening during a game. Soon, Cameron was hooked.

Ever since then, Cameron has continued to develop his interest in sports. He has found that his passion opens many doors for him, leveling the playing field when it comes to social interactions and giving him something to chat about with strangers, friends and colleagues. Sports the unifier.

His love of sports has grown over time. He now writes a blog and has an emerging career in sports journalism.

Michelob Ulta chose Cameron for this ambitious experiment where they wanted to help expand accessibility, and help Cameron understand what was happening during a live NBA Basketball game - so much so that he could commentate a game live.

We made that dream a reality by developing proprietary technology using realtime and human assisted-Al. We brought together the team, developed the tech with Nepyru, and designed and built an experiential studio for Cameron in Brooklyn, from where he live-commentated a Knicks v’s Cavs playoff game happening simultaneously in Madison Square Garden.

This project was multi-faceted and complex in just about every way imaginable. It involved managing and directing multiple crews simultaneously - to design and build Cameron’s immersive experience, run the technology team, and film everything at the same time. We succeeded in the end, in large part thanks to Cameron’s inspiring determination and story.

This project was a big step for one man, but a giant leap for the potential of technology to make the world of sports and beyond far more accessible, for many.

I’m very proud of our multi-team’s work on this project, and I continue to work with Nepyru to explore how we can continue developing this technology for the greater good.

Client/Agency: Michelob Ultra / FCB NY

Production: HELO

Producer: Max Knies

Cinematographer: Greta Zozula

MINI LAUNCHED BY _____

BMW/MINI

Creatively developed, directed, produced, and delivered 8 films and 32 campaign assets, shot in 4 countries and 6 cities, from the Goodwood Motor Racing Circuit to Venice Beach to the city skylines of Hong Kong. A super-complex creative and logistical challenge involving multiple talented remote crews executed at the height of the pandemic.

Client/Agency: BMW/MINI  / ANOMALY

Production: HELO UK

GRINCHMAS TREE

UNIVERSAL / AMAZON

Promoting Universal/Illumination's 'The Grinch', we built a 30'-tall Grinch Tree in New York's famed Rockefeller Center. The spectacle drew tens of thousands of perplexed visitors and reached millions of viewers through

NBC's The Today Show.

Client: UNIVERSAL / AMAZON

Production: HELO

Producer: Aileen Martinez

ASCENT FROM AKERON

MOTION GRAPHIC NOVEL - SUBMARINE CHANNEL

"Ascent from Akeron" is an interactive motion comic set in a dystopian future where art and literature are banned. The story follows a group of rebellious youths who discover a hidden cache of 20th-century superhero comics, inspiring them to challenge the oppressive regime of their city, Akeron.

The project was developed by Submarine Channel, written by William Maher and with illustrations by Gustavo Garcia. It was initially funded through a Kickstarter campaign in 2015, aiming to produce a 12-episode series. It combines traditional comic storytelling with animation and interactive elements, offering a unique narrative experience. The project has been recognized for its innovative approach, being shortlisted for the Gouden Kalf Awards 2019 by the Netherlands Film Festival in the interactive category.

JURASSIC WORLD

UNIVERSAL

Pesky pteranodons cause mayhem at the opening of the new Jurassic World in Universal City. Thank goodness for intercept drones..!

BERLIN ANNUAL SNOW GAMES

Fun & Games on the Feld.